To achieve this, we developed a key visual that includes a cushion, symbolizing comfort, softness, and relaxation. This minimalist element emphasizes the Zen state that can be attained even during movement and active activities. The contrast between the minimalism of the form and the intense energy of snow-related events encapsulates the essence of our project.

The event also included the comprehensive development of several key zones and elements that enhance the overall concept and atmosphere of the festival. Specifically, the following areas were created:
Photo Zone, Zone tes-drive, Game Zone, Award Zone, Park Entrance