EVENT
FONBASE
2025
FONBASE 2025 was a sports venue by FONBET at Luzhniki Stadium in Moscow, bringing together different sports, training sessions, tournaments, and community events. The visual system combined a bold red, white, and black palette with expressive typography and graphic elements inspired by sports markings and wayfinding.
My work focused on environmental graphics and adapting the visual identity across the venue, including large-scale branded structures, shipping containers, spectator stands, sports courts, signage, and informational displays.
My work focused on environmental graphics and adapting the visual identity across the venue, including large-scale branded structures, shipping containers, spectator stands, sports courts, signage, and informational displays.
The project also involved the development
of key functional areas, each designed to create a cohesive visual experience throughout the venue. These included a VIP area, spectator stands, a bar, interactive brand activations,
a merchandise shop, and lounge areas.
of key functional areas, each designed to create a cohesive visual experience throughout the venue. These included a VIP area, spectator stands, a bar, interactive brand activations,
a merchandise shop, and lounge areas.
