EVENT
TENNIS CLUB
BY ARYNA SABALENKA
BY ARYNA SABALENKA
TIGER HOOD | 26
Visual Identity & Environmental Design
Tigerhood is a tennis project dedicated to world No. 1 Aryna Sabalenka, featuring two courts built in Minsk, where she first began her tennis career. The visual concept was inspired by Aryna’s powerful, fearless personality and her iconic tiger tattoo, which has become a personal symbol of her strength and determination. We took this symbol as the starting point and developed a visual language that combines safari aesthetics, wildlife imagery, and the energy of professional tennis. The tiger became the central element of the identity, shaping the look and feel of the entire space. My role was to develop the visual concept and translate it into the design of the courts, environmental graphics, and supporting materials. The project was brought to life in Minsk and officially opened by Aryna Sabalenka herself.
Tigerhood is a tennis project dedicated to world No. 1 Aryna Sabalenka, featuring two courts built in Minsk, where she first began her tennis career. The visual concept was inspired by Aryna’s powerful, fearless personality and her iconic tiger tattoo, which has become a personal symbol of her strength and determination. We took this symbol as the starting point and developed a visual language that combines safari aesthetics, wildlife imagery, and the energy of professional tennis. The tiger became the central element of the identity, shaping the look and feel of the entire space. My role was to develop the visual concept and translate it into the design of the courts, environmental graphics, and supporting materials. The project was brought to life in Minsk and officially opened by Aryna Sabalenka herself.
Event Branding & Opening Ceremony
Branded court graphics, event signage, and visual elements for the official opening of Tigerhood with Aryna Sabalenka.
Branded court graphics, event signage, and visual elements for the official opening of Tigerhood with Aryna Sabalenka.
Court Branding & Graphics
Tiger-inspired graphics and branded court surroundings.
Tiger-inspired graphics and branded court surroundings.
Event Branding & Graphic Design
Step-and-repeat backdrop, Aryna Sabalenka’s trophy display, branded stickers, autograph session materials, and court graphics.
Step-and-repeat backdrop, Aryna Sabalenka’s trophy display, branded stickers, autograph session materials, and court graphics.
Registration Website Design
Design and development of the event registration landing page for Tigerhood.
Design and development of the event registration landing page for Tigerhood.
https://promo.first-red.com/by/tigerhood/
Please note: The website may not be accessible from certain European countries.
Please note: The website may not be accessible from certain European countries.
